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| Company Objective & Strategy |
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The medium term objective of TIFA is to increase market share significantly in its niche market which includes financing of heavy equipments such as tractors, excavators, wheel loader, bulldozers, heavy duty trucks and industrial machineries, as well as medical equipments, power generating sets, boiler, elevators, barges & tugboats, IT equipments, etc. We are particularly interested to support experienced as well as renown players in the area of mining, logging, infrastructure development, transportation especially sea transportaion, estate plantation, manufacturing industries, etc. and very much put emphasis on reputation or character of the players. Our reputable repetitive customers are top priority for us. We also play close attention to customers at growth stage that could be developed further.
In order to accomplish the objective, TIFA FINANCE focuses on how to improve/streamline our business process to serve customers delightedfully. We will promote cross functional communication by escalating the skills of each department in serving customer by understanding the role and contribution of the other departments. Marketing people should also be trained on skills and knowledge belong to Risk Management and Finance and Accounting, and the other way around. We do not believe that entrenched functional silos will do any good to our valued customers. We will develop and offer products & services that customers need and want most. Therefore our number one information sources is our customers. We need to listen to our customers better. In that regard, we also invite major suppliers to our quarters to educate us about their equipments, tools and machineries including important technical specifications, resale value and its potential buyers in the second hand markets.
In the area of IT, we need to integrate business process and IT. IT should be realigned to accommodate streamlined business processes to serve not only customer better but also deepen our ability to improve sales performance and service quality.
Although financial reports are important, we consider credibility or reputation of the customers is even more important along with their business experiences and trends. Knowledgeability about customers¡¦ businesses is very relevant in managing the quality of our portfolio. |
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